HOUSTON – EoS Fitness has selected NewQuest Properties to spearhead the site search and negotiate leases for its brand rollout in Greater Houston as it readies the stage for the re-branding of its recently acquired regional chain, Texans Fit.
EoS Fitness is planning to open 50 clubs in the Houston metro and Dallas/Fort Worth area in the next five years. EoS Fitness’ focus on Texas dovetails with last year’s relocation of its headquarters to Dallas from Phoenix, gaining a more centralized location for coast-to-coast and border-to-border growth.
“We’re excited to be representing EoS Fitness in the Houston market. We’re already in negotiations on several sites,” says Kevin Sims, vice president of locally based NewQuest Properties. He and colleagues Shireen Owlia, also a vice president, and David K. Meyers, leasing director, are partnering on the assignment.
EoS Fitness’ springboard into Greater Houston is its acquisition of Texans Fit, a locally based chain with five locations, two of which are located in NewQuest-owned developments – Shops at Katy Reserve in Katy and Brazos Town Center in Rosenberg. The rebranding is actively taking place, increasing EoS Fitness’ footprint to 75 clubs in Arizona, Florida, Nevada, Southern California, Texas and Utah.
“We are looking forward to expanding in Houston with the support of the NewQuest Properties’ team,” says Rich Drengberg, EoS Fitness CEO. “The company’s knowledge and expertise of the market has already proven to be instrumental in helping us identify several new locations throughout the city.”
EoS Fitness, founded in 2014, opened its first gym in Texas earlier this year in Euless, a suburb midway between Dallas and Fort Worth. The national chain will have nine open gyms in the Lone Star State before year’s end, including the Texans Fit’ re-brandings. Sims says 42,000 sf on average are needed whether it’s inline space, a freestanding structure or ground-up project.
EoS Fitness prides itself on an inclusive and welcoming environment for members of all fitness levels. Signature amenities include a wide variety of group fitness and cycle classes; The EoS Yard©, an indoor turf functional training area; the MovEoS Cinemas, where members can work out watching a big-screen movie in a theater setting; cutting-edge strength equipment; free weights up to 150 points; a Kids’ Club; and a hot tub, saunas and more. Its mobile app enables digital check-in capabilities, workout tracking, connectivity to fitness wearables, virtual fitness classes and the option to enter quarterly fitness challenges.
“Our firm genuinely appreciates EoS Fitness’ trust in our team to facilitate its rapid expansion in the Houston metro and fulfill its vision for the market,” says Jay K. Sears, a managing partner with NewQuest.
SOUTH TEXAS LEASES
Dutch Bros has ground-leased a 1.17-acre (51,060 sf) retail pad site in Marketplace at Ninety-Six, located at the intersection of League City Parkway and Hobbs Road, League City, from NewQuest Properties. Rebecca Le and Heather Nguyen of NewQuest Properties represented the landlord. Greg Slusky of Sluco Realty Services represented the tenant.
Salad and Go has ground-leased a 0.72-acre (31,521 sf) retail pad site in Shops at Katy Reserve, located at the intersection of FM 1463 and Spring Green Boulevard, Katy, from NewQuest Properties. Lara Lee LaMendola and Kevin Sims of NewQuest Properties represented the landlord. Traci Holman of Baker Katz represented the tenant.
Urban Bird has leased 2,074 sf of retail space in Cypress Village Station, located at the intersection of TX 290 and Skinner Road, Cypress. Kevin Sims of NewQuest Properties represented the landlord. Eddie Lang of Quenby Commercial represented the tenant.