Lupe Tortilla Mexican Restaurant opens first New Braunfels location

November 15, 2022

NEW BRAUNFELS, Texas – A popular Texas-based Mexican restaurant is now open and serving customers in the Hill Country. The newest location for Lupe Tortilla Mexican Restaurants opened earlier this month in New Braunfels at New Braunfels Town Center at Creekside.

“They do their research essentially to find out the best spots to [open]. Lupe Tortilla doesn’t just willy nilly open new locations, so they must have seen something in particular in New Braunfels,” said Interim Marketing Director Matthew Ray. “They would love to open three to four stores a year.”

Ray added in an email that the company is looking at spots in the northeast side of Houston for the next Lupe Tortilla restaurant. The New Braunfels location is a remodel, according to Ray, which makes a unique floor plan while keeping the familiar design of most other locations.

According to the Texas Department of Licensing and Regulation filing, the cost of the construction on the 9,010-square-foot remodel was $600,000.

Ray said that at this time the restaurant isn’t taking parties larger than six, but guests aren’t restricted to a limited menu. The reason for the smaller parties is due to the company’s “invitational seating process,” which helps stores get comfortable and ready for big crowds of customers. He said that after a visit to the New Braunfels that the staff was excited and happy.

For appetizers, the restaurant serves options include chili con queso and grilled quail. Lupe Tortilla also sells tacos, enchiladas, seafood, fajitas, chicken, and ribs. They have a large brunch menu that features frittatas, omelettes, tacos, biscuits, pancakes, and a variety of breakfast cocktails like mimosas and Bloody Marys.

Lupe Tortilla Mexican Restaurants began in 1983 with the first location in Houston. All 29 restaurants are located in Texas with three locations in San Antonio. Lupe Tortilla opened in the Quarry Market three months ago.

The newest Lupe Tortilla Mexican Restaurant is located at 2975 Town Center Drive, New Braunfels, TX 78130.

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